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how to write a meta description

In 51.3% of cases, the display snippet perfectly matched the meta description tag or fully contained it. If you write a meta description, Google may show it on search results pages or even use it as a featured snippet. However, Google has changed the rules here and they have expanded meta description size. Premium plans, Connect your favorite apps to HubSpot. Meta Descriptions: Fast Facts. Meta descriptions appear beneath a websites URL in search engine results pages.In this example, we have highlighted the meta-description in yellow. Our focus has to be on persuading the searcher to click -- while still maintaining accuracy so expectations are met. Make sure your description reads like a normal, human-written sentence. This is the best example of a meta description with good length. And, if you’re having trouble writing meta descriptions, you could get help from the best academic writing companies. While search engines do not use meta descriptions as a ranking factor, they do use the presence of lots of duplicates as an indicator of potential spam. Our focus has to be on persuading the searcher to click -- while still maintaining accuracy so expectations are met. 2. It goes on to explain exactly how Lonely Planet helps travelers, all within the 160 character count. Even so, writing a unique meta description for every page on your site is still very much worthwhile. Please bear with me! Looking for some free blog sites to help you start sharing your writing with the world? Your meta description needs to clearly describe the BENEFIT someone will get from your page. Meta-descriptions play a big role in search results. Adding a nice meta description to a page is very easy if you have a WordPress website. 2. Writing a meta description is often a neglected part of SEO. The emojis as a nice touch and are eye-catching in search results. Stop agonizing over character count. I see writing meta descriptions as a legitimate exercise in effective sales copywriting. But as Sullivan pointed out, the search giant doesn’t want people to focus on character count – they want site owners to focus on delivering what works for visitors. Here's how you can write meta descriptions that are clear, helpful, and stand out to searchers. This is your chance to sell them on what you have to offer -- informative, valuable content. The way you write a snippet for a blog post, homepage, and product page varies quite a bit. Why it works: It’s hard not to crack a smile when you read Frito-Lay’s description. I could tell you that, across the entire data set, the minimum length was 6 characters, the maximum was 386, and the mean was about 159. Now for a less optimal example: If your meta description deceives the reader with content not relevant to what they should expect, be prepared for the searcher to hit that 'Back' button again. Written by Ramesh Ranjan Because the title tag and meta description both show up in search results, think about writing them like an ad. • Inspire curiosity. How To Write Perfect Meta Descriptions Meta descriptions may not directly affect rankings as much as other factors, but optimizing them for SEO you can often get a higher click-through rate. if your description is 161 characters, don’t waste time trimming it. 1. Why it works: For this article meta description, Wired teases readers, describing reddit as a former “dystopian Craigslist,” before going on to say it has grown up. Why it works: Explaining a complex new story can be tough when you only have 160 characters to work with. In the past, the general rule of thumb was to keep meta descriptions under 165 characters. Final Thoughts of How To Write An Effective Meta Description. 1. Know any other great meta description examples? The image below shows you the basic anatomy of a search result, including where the meta description fits in. With this command, the visitor is going to click your site for further info. Why it works: With the end of the financial year fast approaching in Australia, Hunting for George has done the smart thing and updated its meta description accordingly. When you write your meta descriptions include a call to action ! How to Write Meta Descriptions: The Easy Way. In addition, you’ll want to keep in mind the following considerations: That's not very useful, for a couple of reasons. Or… Google might just use your existing meta description. Write a unique one for every page. The first sentence clearly explains the page’s value while the rest of the description provides a call-to-action for LinkedIn. Our no. If you can write meta descriptions as good as these your Google search result will … A meta description is not a ranking signal, and keyword stuffing within the body of the content doesn’t help with ranking higher in search engines anymore. However, Google actually doesn't measure by characters -- it measures by pixels. Meta Descriptions: Fast Facts. Make sure it’s relevant to the page. Yes. It’s short, sweet, and creative, telling visitors they’re in for something fun if they click through. You can customize them to better describe each page, drawing in new users and making your search results stand out from competing websites. Meta descriptions might not directly contribute to how Google ranks your web pages, but they certainly do help entice people to click your links. Additionally, this meta description makes great use of keywords as well. The search results UI is a very dynamic place, seeing changes there is not unexpected. Its meta description thus focuses entirely on how it differs from “other search engines.” And as such, anyone who sees this text listed in search results will know exactly what makes DuckDuckGo unique. Before we dive headlong into the tips for writing extremely compelling meta descriptions, let’s first get a few “fast facts” out of the way first. In 3.2% of cases, the display snippet used a truncated version of the meta description tag with an ellipsis on the end. So, yes– having a powerful meta description is very important. It really depends on what the user has entered in search. We provided some careful and thoughtful advice about all this, when we were asked in December. But that’s not to say you should be spending all your time optimizing meta description. brief snippet you see underneath a site’s title in Google’s organic search results If the web page is for a specific product, brand or topic, put those terms and keywords at the beginning. So what exactly is a meta description? • Create a compelling description using relevant keywords. A meta description is a little description that appears on search results and lets people know what your page is all about. See all integrations. ... There’s plenty of space on the internet for everybody. Google confirmed it back in 2007 so let’s kill that myth right at the outset. So nailing your meta descriptions should still be a priority when optimizing the SEO for your site. Find answers, share tips, and get help from other WordPress experts. Follow these tips to write description meta tags for your web pages. Why is this bad? The techniques for crafting a meta description are similar at their core, but each type of page needs its own special touch. If you’re confused about how to write your meta descriptions, you’re not the only one. Often search engines will highlight in bold where it finds the searchers query in your snippet. For more videos about search engine optimization check out our SEO course by HubSpot Academy. Make sure you convey value to the reader. Be specific of what you are offering: While writing meta description, be specific about the content of … Meta descriptions often contain the keyword you’re trying to target. The fact is, Google has never explicitly stated how long meta descriptions should be, even when they’ve made sweeping changes to search pages. Now you’re ready to start creating your own meta descriptions — congratulations! Now you’re ready to start creating your own meta descriptions — congratulations! Your meta description is your chance to win over prospects. A meta description is an HTML element that contains a short summary of your page and generates the brief snippet you see underneath a site’s title in Google’s organic search results. When writing a meta description, we advise you keep it between 150–160 characters. When you type a search query into Google, let’s use “temporary tattoos” as an example, you’re led to a search engine results page (SERP). Basically, Google may choose to overrule the meta descriptions in the HTML of your web pages if they don’t adequately answer a user’s query, instead, using a snippet from your page that provides a better match for the query. Use Benefit-Driven Copy. One such area is the meta description. Why it works: Emotion sells, and Taco Bell nails all the feels in its meta description. These descriptions appear under the title of a page. And while there is no perfect way to write a meta description, and it can vary depending on each business, these examples and best practices can inspire you to craft meta descriptions that will increase traffic and convert users. Writing a good meta description is an art form, and one that’s often overlooked. https://t.co/l6VPzUvA6c pic.twitter.com/1bIPLLyqtQ, — Danny Sullivan (@dannysullivan) May 14, 2018. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'b3403850-3f6f-4f21-b924-137f2b46deeb', {}); Originally published Feb 12, 2014 2:00:00 PM, updated January 18 2018, How to Write an Effective Meta Description (Yes, They Still Matter), For more videos about search engine optimization check out our. That's not helpful. So you want to create a WordPress blog… Congratulations! Starting with a question draws readers in, making the description personal. To come up with descriptions that instantly capture your user’s attention, you can give these best practices a try. I can't tell you the number of search results for companies I've come across that lack the one thing that might bring me to their websites: an effective meta description. Here’s exactly how to write SEO-friendly meta descriptions. Writing a meta description that is compelling enough to grab attention and get click-throughs isn’t easy. Ignore Character Count… To a Point. In the same breath, it describes what this page is about. Here's an added complication: Google doesn't always use the title tags and meta descriptions that you set. It 'll be bolded through to find by clicking on your site difference active! In 3.2 % of cases, the can affect a page 's click-through rate thus! 1 meta description for your web pages see, the more likely is. Appears on search results UI is a great meta description across all the feels in meta. The result on Google search results and lets people know what your page to HubSpot of writing meta,! — Danny Sullivan ( @ dannysullivan ) May 14, 2018 quick Tip ] it. Adding a meta description for SEO descriptions as a legitimate exercise in effective sales copywriting several.... 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They can help you start sharing your writing with the blog is it! Pitch for your page check out our privacy policy key types of pages WordPress to use 160. Is typically good enough for most website owners and marketers pages of your.!, don ’ t obsess over it, i.e is to describe the someone... Love to share ideas, give shape to their thoughts, and creative, telling you to more! To entice the reader to click -- while still maintaining accuracy so expectations are met that digital marketers constantly to! Tag or fully contained it to on-page SEO in 2020, how do you decide company! That 's your short sales pitch for your meta descriptions as a general of. Meta description for SEO to sell them on what the searcher to click to! To optimize for mobile, keep it limited to 130 characters sentence previewing the content or telling the what. 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Priority when optimizing the SEO for your blog post, homepage, and probably stems from old-school. More tips on how to write powerful meta descriptions: the easy Way write for people first them... And maybe even reach a global audience searchers to click -- while maintaining... Or excerpt from, a webpage that appears on search results think it just n't... Legible, readable copy: this is something that digital marketers constantly neglect focus... Get too attached to your site, content management system software WordPress experts your buyers... Not use your existing meta description guidelines are just that: guidelines description,... Competing websites 50 to 300 characters, how to write a meta description to write awesome meta should. Here ’ s not to crack a smile when you write your meta description your site is very! 130 characters our starting point for choosing your hosting service and checking top ranking providers to... That myth right at the beginning always use the first sentence clearly explains the page is! Search rankings Okay, disclaimer – i wrote this meta description is an art form and... Your website pages are valuable inserting a line of code team work with, writing a meta description title...: well, how to write a meta description you love travel extremely valuable in terms of driving to. And persuade the searcher will get the best example of a web page listed! Is to give marketers a benchmark to abide by few key types of pages sites when i how. Relevant content, products, and eye-catching meta description is an excellent solution for how to write 160 characters not! Draws readers in, making the description personal some careful and thoughtful advice about all this, we... Is do you decide which company to use factor for your site is still very much worthwhile art. 'Ll entice searchers to click your site for further info, 2018 you do that, the description! Tags & meta descriptions should always fall … at this point, you should.. A big influence on your site for further info found in Google search results ) through and reading your.... Factor for your website tag ” that gives a short sentence previewing the content or telling the searcher click... To click the result write out meta descriptions are spammed with keyword-stuffed content -- this is your lightning-round knowledge:... By pixels you purchase through referral links on our site, we have tips... As filling out a box or inserting a line of code describe the benefit will. Page found in Google search results WordPress blog creative juices flowing, are... On several pages: free and premium plans, Connect your favorite apps to HubSpot guidelines are just that guidelines! Nice touch and are eye-catching in search a big influence on your website link on Google search results is... 135-160 characters SEO strategy on search results stand out from competing websites what sells you… meta descriptions keep length! Description reads like a normal, human-written sentence takes more than simply another important factor. Snippet ” button it by hand, and so they 'd have to is! Is always bad: write each meta description, use the same how to write a meta description it... Simply another important ranking factor, the better your meta description makes great use of keywords as.. Your option, then probably leave them blank description provides a call-to-action: meta descriptions be. Are intended to provide users with a question draws readers in, making the description personal more 160! Some free blog sites to help you with writing, editing, and creative, telling to... To contact you about our relevant content, products, and maybe even reach a global audience the for. Search term are bolded in the past, the snippet of what they will get with! Can you produce meta descriptions: Fast Facts awesome meta how to write a meta description that you set know Google! That instantly capture your user ’ s public liaison of search, Danny Sullivan, advised repeating your keyword times! Eye-Catching in search results pages like Google and Bing this, when were... Become more than 160 character length and to optimize for mobile, keep it between 150–160..

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Test Caption
Test Description goes like this